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Creative Advertising Specification Guide

Our technical specs are mandatory and based on industry standards. Make sure you check these boxes when producing your creative.

Seatrade Maritime News website

Desktop Creative Sizes:

  • 728 x 90: Leaderboard
  • 300 x 250: Rectangle/MPU
  • 1120 x 90: Floor ad
  • 970 x 250: Big Sky

Mobile Creative Sizes:

  • 320 x 50: Leaderboard
  • 300 x 250: Rectangle/MPU
  • 320 x 50: Floor ad

Acceptable Formats:

  • GIF, PNG, JPEG, GIF*, HTML, Rich Media, Third-Party Tag

*Animations should be limited to three loops, with a maximum of four frames

Max File Size:

  • 200KB

Desktop Creative Size*:

  • 1510 x 750 (low res) / 1920 x 1080 (high res)

Acceptable Formats:

  • PNG, JPEG

*Specific specifications apply. 

  • Title: up to 20 words. 
  • Summary copy: 100 to 150 words or less. 
  • Article copy: up to 700 words in editable Word format
  • Company name and logo with hyperlink to preferred URL  
  • Up to four UTM links within the article
  • 1280x720 featured image (max size 200KB)
  • Any supplemental in-article photos 

Aspect ratio: 
16:9 (4:3 supported but player will have black bars)

Dimension:
960x540 max (runs at 1280x720, responsive to page size)

Max File Size:
4 MB max

Acceptable Formats:
.MP4

Length:
30 sec or shorter

Seatrade Maritime News newsletter

Desktop Creative Sizes:

  • 728 x 90: Leaderboard
  • 300 x 250: MPU

Mobile Creative Sizes:

  • 320 x 50 Leaderboard
  • 300 x 250: MPU

Acceptable Formats:

  • GIF, PNG, JPEG, Animated GIF*

Max File Size:

  • 200KB

*Note: Outlook users may not see animated GIFS; if an animated GIF is preferred, it is recommended that the first frame of the animation be a stand-alone or call-to-action frame.

Seatrade Maritime Podcast

Script length:

  • The max length is 30 seconds for pre-roll ads and 45 seconds for mid-roll ads
  • We recommend no more than 70 words for a 30-second ad

Technical requirements:

  • MP3 format
  • Sample Rate of 44.1kHz. Audio with the wrong sample rate runs the risk of playing at the wrong speed
  • Bit rate of 192kbps
  • Stereo music track if your ad has music or sound effects (SFX)