Creative Advertising Specification Guide

Desktop Creative Sizes:

• 728 x 90: Leaderboard
• 300 x 250: MPU
• 1200x90: Floor ad
  

Mobile Creative Sizes:

• 320 x 50 Leaderboard
• 300 x 250: MPU
  
• 320 x 50: Floor ad
  

Acceptable Formats:

• GIF, PNG, JPG, Animated GIF

Max Size:

• 200KB

Desktop Creative Size*:

• 1510 x 750 (low res)/ 1920 x 1080 (high res)

Acceptable Formats:

• PNG, JPEG

*Specific specifications apply. 

• Up to 800-word article provided by a sponsor in editable Word format
  
• Up to four UTM links within the article
• 770x400px featured image (max size 200KB)
• Any supplemental in-article photos 

Dimension:

960x540 (responsive to the page level)

Max File Size:

4 MB (VAST/VPAID tag: please ensure the media file within the XML is less than 4 MB.)

Acceptable Formats:

.MP4

Length:

30 sec or shorter

Aspect Ratio:

16:9 (4:3 not supported)

Desktop Creative Sizes:

• 728 x 90: Leaderboard
• 300 x 250: MPU

Mobile Creative Sizes:

• 320 x 50 Leaderboard
• 300 x 250: MPU

Acceptable Formats:

• GIF, PNG, JPG, Animated GIF*

Max File Size:

• 200KB

*Note: Outlook users may not see animated GIFS; if an animated GIF is preferred, it is recommended that the first frame of the animation be a stand-alone or call-to-action frame.

Script length:

• The max length is 30 seconds for pre-roll ads and 45 seconds for mid-roll ads
• We recommend no more than 70 words for a 30-second ad

Technical requirements:

• MP3 format
• Sample Rate of 44.1kHz. Audio with the wrong sample rate runs the risk of playing at the wrong speed
• Bit rate of 192kbps
• Stereo music track if your ad has music or sound effects (SFX)

Cover and Inside Full Page:

• Trim: 297 x 210mm
• Bleed (3mm all round): 303 x 216mm

Double Page Spread: 

• Trim: 297 x 420mm
• Bleed (3mm all round): 303 x 426mm
• Leave central 12mm clear of any t&cs for gutter

Half Page Horizontal:

• Trim: 124 x 178mm
  
• Bleed (0mm top, 3mm L+R+Bottom): 127 x 184mm

Half Page Vertical:

• Trim: 254 x 86mm
• Bleed (3mm all round): 260 x 92mm

File format: PDF/X-1a: 2001, pass4press or equivalent press ready high-resolution PDF files

Colour Space: CMYK      

Resolution: At least 300dpi

Bleed: 3mm all round     

Crop Marks: not allowed

Top-performing ad sizes:

• 728 × 90 Leaderboard
• 336 × 280 Large rectangle
• 300 × 250 Inline rectangle
• 300 × 50 Mobile banner
• 160 × 600 Wide skyscraper

Other supported ad sizes:

• 970 × 90 Large leaderboard
• 970 × 250 Billboard
• 468 × 60 Banner 
• 320 × 100 Large mobile banner
  
• 320 × 50 Mobile leaderboard
• 300 × 600 Half-page 
• 250 × 250 Square
• 234 x 60 Half banner
• 200 × 200 Small square
• 180 x 150 Small rectangle
• 125 x 125 Button
• 120 × 600 Skyscraper
• 120 x 240 Vertical banner

*All sizes are width x height

Acceptable Formats:

• Non-animated formats: GIF, PNG, JPEG
  
• Animated format*: GIF, HTML5
• Max.size: 150KB
  

Animated GIF: 

• Animation length must be 30 seconds or shorter
• Animations can be looped, but the animations must stop after 30 seconds
• Animated GIF ads must be slower than 5 FPS

HTML5 Formats: 

• ZIP containing HTML and optionally CSS, JS, GIF, PNG, JPG, JPEG, SVG