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Creative Advertising Specification Guide

Our technical specs are mandatory and based on industry standards. Make sure you check these boxes when producing your creative. 

Seatrade Maritime News website

Desktop Creative Sizes:

  • 728 x 90: Leaderboard
  • 300 x 250: MPU
  • 640 x 480: Welcome ad
  • 1200x90 (collapsed), 1200x410 (optional, expanded size): Floor ad

Mobile Creative Sizes:

  • 320 x 50 Leaderboard
  • 300 x 250: MPU
  • 320 x 50: Welcome (static) ad
  • 320 x 50: Floor ad

Acceptable Formats:

  • GIF, PNG, JPG, Animated GIF

Max Size:

  • 200KB

Desktop Creative Size*:

  • 1510 x 750 (low res)/ 1920 x 1080 (high res)

Acceptable Formats:

  • PNG, JPEG

*Specific specifications apply. 

  • Up to 800-word article provided by a sponsor
  • Up to four UTM links within the artcile
  • 770x400 featured image 
  • Any supplemental in-article photos 

 

Dimension:

960x540 (responsive to the page level)

Max File Size:

4 MB (VAST/VPAID tag: please ensure the media file within the XML is less than 4 MB.)

Acceptable Formats:

.MP4

Length:

30 sec or shorter

Aspect Ratio:

16:9 (4:3 not supported)

Seatrade Maritime News newsletter

Desktop Creative Sizes:

  • 728 x 90: Leaderboard
  • 300 x 250: MPU

Mobile Creative Sizes:

  • 320 x 50 Leaderboard
  • 300 x 250: MPU

Acceptable Formats:

  • GIF, PNG, JPG, Animated GIF*

Max File Size:

  • 200KB

*Note: Outlook users may not see animated GIFS; if an animated GIF is preferred, it is recommended that the first frame of the animation be a stand-alone or call-to-action frame.

Seatrade Maritime Podcast

Script length:

  • The max length is 30 seconds for pre-roll ads and 45 seconds for mid-roll ads
  • We recommend no more than 70 words for a 30-second ad

Technical requirements:

  • MP3 format
  • Sample Rate of 44.1kHz. Audio with the wrong sample rate runs the risk of playing at the wrong speed
  • Bit rate of 192kbps
  • Stereo music track if your ad has music or sound effects (SFX)

Seatrade Maritime Special Reports

Cover and Inside Full Page:

  • Trim: 297 x 210mm
  • Bleed (3mm all round): 303 x 216mm

Double Page Spread: 

  • Trim: 297 x 420mm
  • Bleed (3mm all round): 303 x 426mm
  • Leave central 12mm clear of any t&cs for gutter

Half Page Horizontal:

  • Trim: 124 x 178mm
  • Bleed (0mm top, 3mm L+R+Bottom): 127 x 184mm

Half Page Vertical:

  • Trim: 254 x 86mm
  • Bleed (3mm all round): 260 x 92mm

File format: PDF/X-1a: 2001, pass4press or equivalent press ready high-resolution PDF files

Colour Space: CMYK      

Resolution: At least 300dpi

Bleed: 3mm all round     

Crop Marks: not allowed

Programmatic Advertising

Square and rectangle:

  • 200 × 200 Small square
  • 240 × 400 Vertical rectangle
  • 250 × 250 Square
  • 250 × 360 Triple widescreen
  • 300 × 250 Inline rectangle
  • 336 × 280 Large rectangle
  • 580 × 400 Netboard

Skyscraper:

  • 120 × 600 Skyscraper
  • 160 × 600 Wide skyscraper
  • 300 × 600 Half-page ad
  • 300 × 1050 Portrait

Leaderboard:

  • 468 × 60 Banner
  • 728 × 90 Leaderboard
  • 930 × 180 Top banner
  • 970 × 90 Large leaderboard
  • 970 × 250 Billboard
  • 980 × 120 Panorama

Mobile:

  • 300 × 50 Mobile banner
  • 320 × 50 Mobile banner
  • 320 × 100 Large mobile banner

*All sizes are width x height

Acceptable Formats:

  • Non-animated formats: GIF, PNG, JPEG
  • Animated format*: GIF, HTML5
  • Max.size: 150KB

Animated GIF: 

  • Animation length must be 30 seconds or shorter
  • Animations can be looped, but the animations must stop after 30 seconds
  • Animated GIF ads must be slower than 5 FPS

HTML5 Formats: 

  • ZIP containing HTML and optionally CSS, JS, GIF, PNG, JPG, JPEG, SVG