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Tap into the power of programmatic advertising

Programmatic Advertising with Seatrade Maritime

Maximise Your Reach with Targetted Advertising

If your company uses online advertising, you may have heard about ‘programmatic advertising. But what exactly is programmatic advertising and why is it so effective?

Simply put, programmatic advertising is the use of technology to buy digital advertising space. Programmatic uses data, such as interaction or intent, to make decisions in real time about what kind of ads to run and where to place them.

This sustainable approach to display advertising allows you to adapt your ads to the different target audiences in real time and ensures your marketing spend goes where your audience is, maximising your ROI and reach.

How Programmatic Advertising Works?

Our unique programmatic advertising solution designed specifically for maritime advertisers monitors signals of intent generated by users’ online behaviour. It collects data and then analyses it to provide maritime marketing and sales teams with insight into which organisations are increasingly researching their product or services, and to what extent.

This intent data combined with programmatic advertising allows marketers to run targeted ad campaigns only to the accounts that matter to you.

Our Programmatic Advertising Solutions for Maritime

Retarget Seatrade Maritime News website readers​.

Market to companies showing interest in your products and services.

Nurture key accounts, or target specific companies with customised messaging.

Three ways marketers can drive revenue using Programmatic Advertising​ ​

1.

Optimise your budget to reach the accounts most likely to engage and purchase in the near and long term.

2.

Prioritise advertising to the accounts that are showing interest in your product and services.

3.

Convert top prospects before the competition does.

Download the AdPoint guide to learn more

Learn more about AdPoint Retarget, AdPoint Intent and AdPoint ABM. Find out how these digital marketing solutions designed for maritime are helping marketers deliver targeted campaigns to the accounts that matter to their business.

Frequently Asked Questions

Programmatic advertising is the use of technology or software to buy digital advertising space.

Programmatic advertising enables you to your own digital ad campaigns. Minimise your ad spend and get better ROI by reaching the right audience at the right time. 

One of the main differences between the Google Display Network and programmatic ads is reach. While GDN provides access to around 70% of the web, with programmatic you can reach 95%.

Another difference is the data used for targeting. The GDN uses Google search data to target users. In programmatic advertising, you have access to more in-depth data based on user interaction and intent.