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If your company uses online advertising, you may have heard about ‘programmatic advertising. But what exactly is programmatic advertising and why is it so effective?
Simply put, programmatic advertising is the use of technology to buy digital advertising space. Programmatic uses data, such as interaction or intent, to make decisions in real time about what kind of ads to run and where to place them.
This sustainable approach to display advertising allows you to adapt your ads to the different target audiences in real time and ensures your marketing spend goes where your audience is, maximising your ROI and reach.
Our unique programmatic advertising solution designed specifically for maritime advertisers monitors signals of intent generated by users’ online behaviour. It collects data and then analyses it to provide maritime marketing and sales teams with insight into which organisations are increasingly researching their product or services, and to what extent.
This intent data combined with programmatic advertising allows marketers to run targeted ad campaigns only to the accounts that matter to you.